题目内容：
根据以下材料，回答题As the business world becomes increasingly global, the need for effective cross cultur-al communication is essential. Cross cultural communication in business plays a vital role in building international customers, employee relations and business partnerships. Cross cul-tural communication in business requires effort, technique and the addressing of different hurdles that commonly prevent communication from being efective.
Cross cultural communication in business plays a vital role in successfully establishing the product or service in a different area of the globe. When the communication is effective,the product or service is appropriately tailored to the cultural norms and expectations resul-ting in the use or purchase of the product. Ineffective communication cross culturally can offend, confuse or send a misunderstood message which could lead to broken relations with investors or employees.
Barriers : Language
A common cross cultural barrier in business communication is the use of language. Not every business globally does business in English. Even if they do, there can be different meanings for the same English word. According to the website of business communication group Kwintessential, language barriers come in the form of either the use of inappropri-ate language or the use of foreign languages.
Barriers.. Culture
Each culture has a different set of values, business ethics, languages, behavior, ex-pected etiquette and expression. Not knowing the differences in the country that the compa-ny is doing business in can lead to communication barriers that prohibit the messages from being effective.
Barriers： Company Culture
A company culture is the norms and expectations within a company. This can be the
organizational structure, policies and specific procedures that create a unique culture with-in the company. Expanding business communication cross culturally requires the business to assess its current culture and identify any possible hindrances that the company culture may present in a different country.
Considerations
According to theUniversity of Colorado, knowledge is the key to effective cross cul-tural business communication. Knowledge takes a step back and observes the differences between the two cultures and makes adjustments based on the observation. One approach to ensuring the cross cultural communication is being effective is to implement active lis-tening that uses questions to clarify the message.
According to the passage which of the following isn't a barrier of cross culture com-munication?__________. A．Language
B．Culture
C．Company culture
D．Attitude
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