题目内容：
A、Onthecontrary,thereisalmostcertaintobeanincreaseineven/formofadvertisinginfutureyears.
B、Increasingly,theywillexistnotsimplytosellgoods,butalsotoentertainpeopleandtomakesurethattheyenjoytheirtimethere.
C、Originalityofthinkinghasalwaysbeeninshortsupply.
D、Thereis,consequently,littlehopeofthemsurvivingformorethananother20years.
E、Thisfragmentationhasalreadyshowntheneedforamoresophisticatedunderstandingofwhereandhowtoreachpeopleinthemosteffectiveway.
F、Instead,theywillhavetochangethewholewaytheylookatcommunicationandstartthinkingaboutideaswhicharenotspecifictoonediscipline.
G、Ithasmadepossibleasituationinwhichcustomerscantelladvertiserswhattheythink,andtheadvertiserscansupplyinformation.
H、Nolongerwillallmembersbewatchingthesameprogramme:somewillbewatchingdifferentchannelsontheirownTVs,surfingthenetordoingbothatthesametime.
根据选项回答题。
第9空的答案是__________。
参考答案：
答案解析：