(d) Estimate by how much the bid might be increased without the shareholders of Paxis suff

(d) Estimate by how much the bid might be increased without the shareholders of Paxis suff

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(b) Assuming that the cost of equity and cost of debt do not alter, estimate the effect of

(b) Assuming that the cost of equity and cost of debt do not alter, estimate the effect of

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(c) Acting as an external consultant to Semer, discuss the validity of the proposed strate

(c) Acting as an external consultant to Semer, discuss the validity of the proposed strate

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(d) What criteria would you use to assess whether Universal is an ‘excellent’ company? (5

(d) What criteria would you use to assess whether Universal is an ‘excellent’ company? (5

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(b) How might the marketing mix vary between the three channels Helen is considering using

(b) How might the marketing mix vary between the three channels Helen is considering using

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