单选题:Importance of the Public Image   Public image refers to how

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  Importance of the Public Image   Public image refers to how a company is viewed by its customers,suppliers, and stockholders, by the financial community, by the communities in which it operates and by the federal and local governments. Public image is controllable_______ 1 , just as the product, price, place, and promotional efforts are.
  A firm's public image_______ 2 a vital role in the attractiveness of the firm and its products to employees, customers,_______ 3 to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is _______4 to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but _______5 will undoubtedly find resistance from employees who see their _______6 threateneD.On the other hand, high-quality products and service standards should bring almost complete approval, _______7 low quality products and false claims would be widely looked down upon.
   A firm, s public image_______ 8 it is good, should be treasured and protecteD.It is a valuable asset _______9 usually is built up over a long and satisfying relationship of a firm with its publics. IF a firm has_______10 a quality image, this is not easily countered or imitated by competitors _______11 an image may enable a firm to charge .higher prices, to woo the best distributors and dealers, to attract the best employees, to expect_______62 favorable creditor relation-ships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earnings ratio (价格盈利率)than other firms in the same industry _______13 such a good reputation and public image.
   A number of factors affect the public image of a corporation. _______14 include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices_______ 15 competitors, customer services, the kind of advertising and the media and programs used and the use of public relations and publicity.请选择(1)处的最佳答案. A.to an considerate extent
B.at an considerate extent
C.at an considerable extent
D.to an considerable extent
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