题目内容:
根据下面内容,回答题:In the past,the concept of marketing emphasised sales.The producer or manufacturer made a product he wanted to sell.(0) C Basically。selling the product would
be accomplished by sales promotion,which included advertising and personal selling.__8__ Distribudon consisted of transportation,storage,and related services such as financing.standardisation and grading,and the related risks.
The modem marketing concept encompasses all 0f the activities mentioned.but it is based on a different set of principles.__9__In other words,goods should be produced only if they Can be sold.There—fore,the producer should consider who is going to buy the product-or what the market for the product is—before production begins.__10__Marketing now involves first deciding what the customer Wants,and designing and producing a product that satisfies these Wants at a profit to the company.__11__This is much more diffcult since it involves human behaviour.__12__ Thus,demand and market forces are still important aspects of modem marketing,but they are considered prior to the production process.
A.It subscribes to the notion that production can be economically justified only by consumption.
B.In addition to sales promotion,marketing also involved the physical distribution of the product to the places where it was actually sold.
C.Marketing is as important in today’S economy as the production of goods and services.
D.Production,on the other hand,is mostly an engineering problem.
E.Instead of concentrating solely on production,the company must consider the desires of the consumem.
F.This is very different from making a product and then thinking about how to sell it.
G.More than half the cost of consumer goods can be traced to marketing activities.
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