题目内容:
Text 10Guests arriving at the Aloft Hotel in Manhattan or one in Silicon Valley will soon be able todo something hotels have dreamed about offering for years: walk past the check-in desk and entertheir rooms by using a smartphone as a room key. The boutique hotel brand from Starwood Hotels& Resorts Worldwide Inc. plans to offer this feature at two hotels, in the Harlem neighborhood andin Cupertino, Calif., before the end of the quarter.
Starwood officials are hoping this will be one of the biggest technological changes in the in-dustry since free Wi-Fi. "We believe this will become the new standard for how people will want toenter a hotel," says Frits van Paasschen, Starwood's CEO."It may be a novelty at first, but wethink it will become table stakes for managing a hotel."
Not everyone is so sure. Past attempts to use technology to streamline the check-in processhave had mixed results. Robert Habeeb, president of the First Hospitality Group, which is the ownerof 55 hotels in the U.S., says he pulled out check-in kiosks at two of his Holiday Inn hotels afterfinding that most guests ignored them. He found that many travelers will sacrifice speed or ease totalk with a staff member and ensure their room has the right view or location, or to try for an up-grade. Other guests may still want to be greeted when they arriva.
Hotels have never been known for being in the forefront of technology. The industry is often alaggard, in part because many hotels are owned and managed by separate companies, making in-vestments in technology more complicated. Nevertheless, many hotel operators have been searchingfor ways to eliminate the bottlenecks that can form at a hotel's front desk. The delays are the baneof many a road warrior's travel experience."Everybody has to check in, but we are all doing itpretty much the same way we were 100 years ago," says Christopher Nassetta, chief executive offi-cer for Hilton Worldwide Holdings Inc. "It's something we are seriously addressing."
Yet it is still not clear that virtual keys will do better than previous attempts to circumvent tra-ditional check-ins. An effort several years ago to allow guests to enter rooms with the magneticstrip on their credit cards never caught on. Guests worried about security and were reluctant to give their kids credit cards instead of room keys.
According to the first two paragraphs, which of the following is NOT true? A.Aloft Hotel in Manhattan will allow guests to use a smartphone as a room key.
B.All Starwood Hotels plan to offer the new room key before the end of the quarter.
C.Hotel officials hope the new room key will be a great change in hotel industry.
D.The new room key may become a new standard of choosing a hotel.
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