单选题：根据下列短文，回答题：A The term is less effective, however, in areas w

根据下列短文，回答题：

A The term is less effective, however, in areas where style and fashion play a smaller role.
B The product hidden behind this attractive exterior may be exactly the same as an item selling for half the price, and shoppers may be quite aware of this.
C The results suggest that the term 'premium' means very little to consumers.
D A fifth of them went further, and dismissed the very word as simply a way of loading prices.
EIt follows that price and utility are not the only factors in play when it comes to purchasing decisions.
FWith such an incentive, the challenge for marketers is to find the triggers that
can turn an ordinary product into something consumers will accept as premium.
GThe survey found that consumers were prepared to pay top prices for speciality
items, just as long as prices for everyday products remained low.
HWhen they succeed, marketers are able to charge high prices for the resulting product.
回答第9空。