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Spoilt for Choice
Some research which was recently carried out in Britain has confirmed what many ordinary shoppers have suspected for quite a long time. Having a (51) selection of goods to choose from is not necessarily a (52) to consumers. The average supermarket in Britain has around 40,000 different products on sale at any one time and if you’re (53) of buying a car, then there are actually around 1,600 different (54) on the market.
In one sense,choice is a good thing because it (55) us to buy those products which best suit our needs. But choice can also (56) something of a problem. With over 400 brands of shampoo on the market, how does the consumer (57) hold of the information necessary to choose between them?
For some people the solution is to buy only well-known brands, whilst others are happy to be the he had of 61
(58) by advertising. There is evidence,( 59 ) , that for some people (60) of choice available to them in Britain's consumer society is actually a of anxiety and stress. One man interviewed by the researchers admitted that
(62) out to buy his girlfriend a mobile phone for her birthday, but was so ( 63 ) by the number of different types on offer in the shop that he and decided to buy her a bundle (束) of flowers _
___________ A.deep
B.wide
C.long
D.tall
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