题目内容:
请阅读Passagel。完成第小题。 ShoppersonBlackFriday,thetraditionalstartoftheholidayshoppingseasoninAmerica,arenotoriouslyaggressive.Someevenstartqueuingoutsidestoresbeforedawntobethefirsttolaytheirhandsonheavilydiscountedmerchandise.Despitethefrenzyatmanystores,however,therecessionappearstohaveacceleratedthepaceatwhichshoppersareabandoningbricksandmortar(传统实体商场)infavorofonlineretailers--e-tailers.SothisyearBlackFriday(sonamedbecauseitissupposedtoputshopsintoprofitfortheyear)alsomarksthestartofmanyconventionalretailers'attemptstoregaintheinitiative.
E-commerceholdsparticularappealinstraitenedtimesasitenablespeopletocomparepriesacrossretailersquicklyandeasily.Buyerscansometimesavoidlocalsalestaxesonline,andshippingisoftenfree.Nowonder,then,thatonlineshoppingcontinuestogrowevenastheofflinesortshrinks.
TheshiftinspendingtotheInternetisgoodnewsforcompanieslikeP&Gthatlackretailoutletsoftheirown.Butitisabigconcernforbricks-and-mortarretailers,whosepricesareoftenhigherthanthoseofe-tailers,sincetheymustbeartheextraexpenseofrunningstores.Happily,however,conventionalretailersareinabetterpositiontofightbackthanlastyear,whenoverstockingforcedthemtoresorttoruinousdiscounting.
Themostobviousresponsetothegrowthofe-tailingisforconventionalretailerstoredoubletheirowneffortsonline.Theonlinearmsofbigretailersareperformingwell,onthewhole.Retailersarealsotryingtomakeshoppingseemfunandexcitingtocounteracttheeconomicgloom.Onecommontacticistosetup"pop-up"stores,whichappearforashorttimebeforevanishingagain,tofosterasenseofnoveltyandurgency.Followingtheleadofmanybricks-and-mortaroutfits,eBayrecentlylaunchedapop-upinNewYorkwherecustomerscouldinspectitemsbeforeorderingthem.
Storesarealsotryingtolurecustomersbyofferingservicesthatarenotavailableonline.BestBuy,aconsumer-electronicsretailer,hasstartedsellingmusiclessonsalongwithitsmusicalinstruments.LululemonAthletica,whichsellssportsclothes,offersfreeyogaclasses.Theideaistobringpeoplebacktoitsshopsregularly,increasingthelikelihoodthattheywilldevelopthehabitofshoppingthere.
Whyistherecessionofconventionalbusinessaccelerating? A.Becauseconventionalretailersdon'tcarefortheircustomers.
B.Becausemorepeoplearewaitingforthebestbargain.
C.Becausestorescompetebyofferingdiscountedmerchandise.
D.Becausemanycustomersbegintofavorshoppingonhne.
参考答案:
答案解析: