题目内容:
根据材料内容,回答题。Publicimage refers to how a company is viewed by its customers, suppliers,and stockholders, by the financialcommunity, by the communities 62 it operates, and by federal and localg0vemments. Public image is controllable63 considerable extent, justas the product, price, place, and promotional efforts are.A firm'spublic image plays a vital role in the 64 ofthe firm and its products to employees, customers, and to such outsiders 65 stockholders,suppliers, creditors ,government officials, as well as 66 specialgroups. With some things it is impossible to 67 allthe diverse publics: for example, a new highly automated plant may meet theapproval of creditors and stockholders,68 it will undoubtedly find 69 fromemployees who see their jobs 70 . On the other hand, high and service standardsshould bring almost complete approval,71 low and 72 claims would be widely looked down up on. Afirm's public image, if it is good, should be
treasuredand protected. It is a valuable 73 thatusually is built up over a long and satisfying relationship of a firm withpublics. If a firm has learned a quality image, it is not easily 74 orimitated by competitors. Such an image may enable a firm to 75 higherprices, to win the best distributorsand dealers, toattract the best employees, to expect the most 76 creditorrelationships and lowest borrowing costs. It should also allow the firm's stockto command higher price-earnings 77 thanother firms in the same industry with such a good reputation and public image.
A numberof factors affect the public image of a corporation. 78 include physical 79 , contacts of outsiders 80 companyemployees, product quality and dependability,prices 81 to competitors, customer service, the kind ofadvertising and the media and programs used, and the use of public relationsand publicity.
__________ A. which
B. what
C. where
D. whom
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