题目内容:
Questionsfromarebasedonthefollowingpassage:Negotiationsworkwonders.Thisisparticularlysoininternationalbusinesssinceitismostlythroughnegotiationsthatexportersandimportersbridgetheirdifferencesandreachafairandmutuallysatisfactorydeal.Bypresentingamorecomprehensivenegotiatingpackageinawellplannedandorganizedmanner,exportersshouldbeabletoimprovetheeffectivenessoftheirbusinessdiscussionsandinthelongtermtheprofitabilityoftheirexportoperations.
Toavoidbeingconfrontedbycostlydemands,anexportershouldtrytodeterminethebuyer’srealinterestintheproductsfromtheoutset.Thiscanbeascertainedthroughappropriatequestionsbutmustalsobebasedonresearchandotherpreparationsbeforethenegotiations.Onlythencanasuitablecounter-proposalbepresented.
Toachieveafavorableoutcomefromthenegotiations,anexportershoulddrawupaplanofactionbeforehand,whichaddressesafewkeyissues.Experiencednegotiatorsconsiderthatasmuchas80%oftheiroveralltimedevotedtonegotiationsshouldgotosuchpreparations.Thepreliminaryworkshouldbeaimedatobtainingrelevantinformationonthetargetmarketandthebuyersoftheproducts.Itshouldalsoincludedevelopingcounter-proposalsifobjectionsareraisedonanyoftheexporter’sopeningnegotiatingpoints.Thepreparationsshouldthusinvolveformulatingthenegotiatingstrategyandtactics.
Ininternationalmarketingnegotiations,itisadvisableforsmallandmedium-sizedexportersnotjusttolimittheirdiscussionstopricingissues,althoughpricingisakeyfactorinanybusinesstransaction,exportersshouldgivemoreattentiontothefullrangeofmarketingfactors.Theyshouldstressthestrengthsoftheirfirmsandproductsandmatchthemwiththeperceivedneedsofthebuyers.Oncetheseissueshavebeencovered,theycanconsiderthequestionofpriceandareabletodevelopaprofitablebusiness.Negotiationsworkwondersbecause( ). A.importersandexporterscanbuildabridgetogether
B.theydohelpsolveproblemsandgetmoreunderstandingforeachother
C.theybringsatisfactorydealeverytime
D.thegapbetweenimportersandexporterscanbefairlyfilledineveryinstance
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