题目内容:
根据以下材料,回答题Text 1
ReadtilefollowingtextsandanswerthequestionswhichaccompanythembychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.Text1Austerityisawordoftenfoundonthelipsof
politiciansandeconomistsatthemoment,butitisseldomheardfromtechnologists.Andalthoughtheideathat"lessismore"hasmanyadherentsinarchitecture,designandfashion,the
technologyindustryhashistoricallyespousedtheoppositeview.Productsshouldhaveasmanyfeaturesaspossible;andnextyear'sversionshouldhaveevenmore.Aspricesfall,whatstarts
offasafancynewfeaturequicklybecomescommonplace--trybuyingaphonewithoutacamera,oracarwithoutelectricwindows--promptingcompaniestoaddnewfeaturesinanefforttooutdotheirrivals.Nevermindifnobodyusesmostofthesenewfeatures.Inanarmsrace,moreisalwaysmore.
Butnowtherearesignsthattechnologistsarewakinguptothebenefitsofminimalism,thankstotwothings:featurefatigueamongconsumerswhosimplywantthingstowork,andstrong
de-mandfromlessaffluentconsumersinthedevelopingworld.ItistellingthatthemarketvalueofApple,thecompanymostcloselyassociatedwithsimple,eleganthigh techproducts,recentlyovertookthatofMicrosoft,thecompanywiththemostnotoriouscaseofnew-features.True,Apple'sproductscontainlotsoffeaturesunderthehood,butthecompanyhasaknackforconcea-lingsuchcomplexitiesbyusingelegantdesigns.Othercompanieshavealso
prosperedbyprovidingeasy-to-useproducts:thinkoftheNintendoWiivideo-gameconsoleortheFlipvideocamera.Gadgetsarenolongerjustforgeeks,andiftechnologyistoappealtoabroadaudience,simplicitytrumpsfancyspecificatiorns.
Anotherstrandoftechno-austeritycanbefoundinsoftwarethatkeepsthingssimpleinordertoreducedistractionsandensurethatcomputer-usersremainfocusedandproductive.Manywordpro-cessorsnowhavespecialfull-screenmodes,sothatallunnecessaryanddistractingmenus,palettesandsoonaredisabledorhidden;ratherthanfiddlingwithfontsizesorcheckinge-mail,youareencouragedtogetonwithyourwriting.IfthetemptationtohaveaquicklookatFacebookprovestoomuch,thereareprogramsthatwilldisableaccesstoparticularwebsitesatspecified
timesofday;andifthatisnotdraconianenough,thereareevensomeprogramsthatcanblockinternetac-cessaltogether.Acomputeronwhichsomefeaturesarenotpresent,orhavebeen
deliberatelydisa-bled,mayinfactbemoreusefulifyouaretryingtogetthingsdone.Therearenodistractinghy-perlinksonatypewriter.Thenthereisthephenomenonof"frugal"
innovation.Low-costlaptopswereinspiredtobeproducedforchildreninpoorcountries,buthavesinceprovedpopularwithconsumersaroundtheworld.
Allthisoffersgroundsforhope.Ifthefeature-obsessedtechnologyindustrycanchangeitstune,perhapsthereisachancethatgovernments--whichhavealsotendedtobeinveteratebelieversintheideathatmoreismore--mightalsocometoappreciatethemeritsofminimalism.
Whatdoes"lessismore"mean? A.Thelessexpensiveaproductis,themorepopularitwillbe.
B.Thesimpleraproductis,thebetterthedesignis.
C.Thelessfancyaproductlooks,themorecompetitiveitbecomes.
D.Thefewerfeaturesaproducthas,themoredifficulttosellit.
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