选择题:Questions 59~63 refer to the following information.BRAND MANAGERCOMPANY B...

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Questions 59~63 refer to the following information. BRAND MANAGER COMPANY BACKGROUND: The Juneco Company, expected earnings of approximately $40 million, seeks to increase marketing and product innovation efforts to significantly increase revenues within 1—2 years. Headquartered in upstate New York, Juneco manufactures kitchenware products and home security systems under several nationally recognized brand names. In addition to these major brands, Juneco produces similar products under private label programs for home improvement merchants. RESPONSIBILITES: The brand manager's priority is to handle the heightening of product recognition of Juneco's major accounts abroad. The brand manager position was created to build brand recognition in the marketing sector of Juneco's new International Division. The brand manager will spearhead efforts to foster growth in garden tool products. Specific responsibilities include the following: (1) Generate marketing plans and lead the development of new products. (2) Increase public awareness of and demand for Juneco's products. (3) Identify and evaluate market requirements and opportunities. (4) Work closely with other members of the marketing department, as well as sales and sales operations departments to ensure achievement of company goals. PROFESSIONAL EXPERIENCE AND PRESONAL QUALIFIES: The ideal candidate will have the following qualifications: (1) 3~5 years' experience as brand manager in retail marketing; (2) strong experience in analyzing current markets; (3) outstanding verbal and written communication skills; EDUCATIONAL BACKGROUND: An MA degree in Marketing is required; an MBA is a significant plus. Upon receipt of application, confirmation letters will be sent to applicants via email. Thereafter, priority applicants will be invited to meet with, Juneco's CEO and Chief Marketing Officer. The word “foster" in paragraph 2 line 4 is closest in meaning to ___.

A. substitute B. measure C. cherish D. encourage

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Whoever is in charge of ___ the event must have the ability to work on multip...

Whoever is in charge of ___ the event must have the ability to work on multip...

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管理方格图是一张纵轴和横轴各9 等分的方格图。纵轴表示企业领导者对人的关心程度,横轴表示企业领导者对业绩的关心程度。在管理方格图中,领导者对人的和对工作的...

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