选择题:Advertisers tend to think big and perhaps this is why they're always coming ...

题目内容:

Advertisers tend to think big and perhaps this is why they're always coming in for criticism.Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..." The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper woald cost if we had to pay its full price! Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is! The passage is_____

A. Narration B. Exposition C. Criticism D. Argumentation

参考答案:
答案解析:

In the late l960s.many people in North America turned their attention to envi...

In the late l960s.many people in North America turned their attention to envi...

查看答案

下列事业单位会计科目的余额,应在年终结账时结转记入“事业结余”科目的有(  )。A.其他收入 B.专用基金 C.附属单位缴款 D.上级补助收入 E.事业收入

下列事业单位会计科目的余额,应在年终结账时结转记入“事业结余”科目的有(  )。A.其他收入 B.专用基金 C.附属单位缴款 D.上级补助收入 E.事业收入

查看答案

2015年1月2413,中国建设银行在原有智能服务的基础上.正式推出短信自然语义指令识别功能,实现了对客户自然语义的智能识别和指令转化。智能客服(  ),...

2015年1月2413,中国建设银行在原有智能服务的基础上.正式推出短信自然语义指令识别功能,实现了对客户自然语义的智能识别和指令转化。智能客服(  ),...

查看答案

添附可以分为附和、混合和加工。其中附和是指两个或两个以上不同所有人的物结成为一个合成物,人们虽然能直观地识别该合成物,但通常难以将该合成物分离,如一定要将...

添附可以分为附和、混合和加工。其中附和是指两个或两个以上不同所有人的物结成为一个合成物,人们虽然能直观地识别该合成物,但通常难以将该合成物分离,如一定要将...

查看答案

Building a house costs quite a lot of money. Suppose you plan to build a hous...

Building a house costs quite a lot of money. Suppose you plan to build a hous...

查看答案