题目内容：
Questionsarebasedonthefollowingpassage. Justfiveone-hundredthsofaninchthick,lightgoldenincolorandwithaperfect“saddlecurl,”theLay’spotatochipseemsanunlikelyweaponforglobaldomination.Butitsmaker.Frito-Lay.Thinksotherwise.“Potatochipsareasnackfoodfortheworld,”saidSalmanAmin,thecompany’sheadofglobalmarketing.AminbelievesthereisnocorneroftheworldthatcanresistthecharmsofaFrito-Laypotatochip.
Frito-LayisthebiggestsnackmakerinAmerica,ownedbyPepsiCo.Andaccountsforoverhalfoftheparentcompany’s$3billionannualprofits.ButtheU.S.snackfoodmarketislargelysaturated,andtogrow,thecompanyhastolookoverseas.
Itsstrategyrestsontwobeliefs:firstaglobalproductofferseconomiesofscalewithwhichlocalbrandscannotcompete.Andsecond,consumersinthe21stcenturyaredrawnto“global”asaconcept.“Global”doesnotmeanproductsthatareconsciouslyidentifiedasAmerican,butonesthanconsumes-especiallyyoungpeople-seeaspartofamodem,innovative（创新的）worldinwhichpeoplearelinkedacrossculturesbysharedbeliefsandtastes.PotatochipsareanAmericaninvention,butmostChinese,forinstance,donotknowthanFrito-LayisanAmericancompany.Instead,Riskey,thecompany’sresearchanddevelopmenthead,wouldhopetheyassociatethebrandwiththenewworldofglobalcommunicationsandbusiness.
Withbrandperceptionacrucialfactor,RiskeyorderedaredesignoftheFrito-Laylogo（标识）.Thelogo,alongwiththecompany’slong-heldmarketingimageofthe“irresistibility”ofitschips,wouldhelpfacilitatethecompany’s&
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