单选题:Taste  Taste is such a subjective matter that we don't usual

  • 题目分类:综合类
  • 题目类型:单选题
  • 查看权限:VIP
题目内容:
  Taste  Taste is such a subjective matter that we don't usually conduct preference tests for fooD.The most you can say about anyone's preference is that it's one person's opinion. But because the two big cola (可乐饮料) companies--Coca-Cola and Pepsi Cola are marketed so aggressively, we've wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
  We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they would have no trouble telling their brand from the other brand.
  We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi~ then we analyzed the records statistically to compare the participants' 'choices with what mere guess-work could have accomplished.Getting all four samples right was a rough test, but not too tough, we thought, for people who believed they could recognize their brand, In the end, only 7 of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse only 7 of 27 identified all four samples correctly.
  While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.According to the passage the preference .test was conducted in order to ________ A.find out the role taste preference plays in a person's drinking
B.reveal which cola is more to the liking of the drinkers
C.show that a person's opinion about taste is mere guess-work
D.compare the ability of the participants in choosing their drinks
参考答案:
答案解析:

根据材料请回答SmokingSince 1939, numerous studies have been conduct

根据材料请回答SmokingSince 1939, numerous studies have been conducted to determine whet

查看答案

I didn't have much confidence in my talent as an actor.

I didn't have much confidence in my talent as an actor.A.wisdom B.gift C.perform

查看答案

Internet的雏形是(  )。

Internet的雏形是(  )。A.Netware B.Ethernet C.Local Network D.ARPANet

查看答案

以下四种选定单元格区域的方法中,错误的是(  )。

以下四种选定单元格区域的方法中,错误的是(  )。A.单击选定区域的左上角单元格,再单击该区域的右下角单元格 B.单击选定区域的左上角单元格,按住Shift键,

查看答案

窗口有两种类型,即应用程序窗口和文档窗口。下列对两类窗口的错误描述是(  )。

窗口有两种类型,即应用程序窗口和文档窗口。下列对两类窗口的错误描述是(  )。A.应用程序窗口和文档窗口是Windows所指的两类窗口 B.不同类型的窗口均出现

查看答案