题目内容:
根据下列材料,请回答题:Oursenseofsmell,whichwenormallytakeforgranted,isnowadaysbeingincreasinglyusedforpurposeswhichmightsurpriseusifwewereawareofthem.Oneareainwhichsmellsarecreatedtoachieveparticularresultsismarketing.Forsometimemanufacturershavetakenadvantageofoursenseofsmellwithregardtohouseholdgoods.Millionsofdollarsarespentonproductresearchinthehuntfortherightsmellasitisbelievedperfumeinfluencesthewayconsumersperceiveabrand.InasurveyintheUnitedStates,whenpeoplewereaskedwhatwasthemostimportantfactorintheirchoiceofdetergent(洗衣粉),smellwasratedhighly,aboveingredientsandprice.Nowstoresarebecomingevenmoredirectintheiruseofsmell.Thesmelloffreshbreadinasupermarkettendstoencouragepeopletobuy,andpeoplesellingtheirhousesarerecommendedtohavecoffeebeingheatedwhenpotentialbuyersarrive.Suddenlysmellisbecomingbigbusiness.Onecompanyspecializingintheuseofsmellstoattractcustomersnowhasmanylargestoresonitsownlistofcustomers.Theyfindthatwhenpleasantsmellsarefilteredthroughastore’sairconditioningsystem,peopletendtospendlongerinthestoreandbuymore.
Researchshowsthatsmellscanincreasepeople’sviewofthevalueofaproduct.Inatest,peoplelookedatthesametypesofshoesintworooms—onefilledwithpurifiedair,theotherwithasmellofmixedflowers.84%ofthepeoplepreferredtheshoesintheroomwiththesmellofflowers.Infact,manysaidtheywouldbepreparedtopayuptoUS$10moreforapair.
Smellsalsohaveotherpotentialuses.Somecompaniesareexperimentingwithdifferentsmellstoproducedifferenteffectsintheirworkersaccordingtothetimeofday.Forexample,earlyinthemorningtheymightputthesmelloflemonintheairconditioningsystemtowakepeopleup.Inthemiddleofthemorning,whentheatmospheretendstobecomemoretense,thesmellofwoodcouldbeusedtocalmpeopledown.Beforelunchtimethesmellofmeltingbutterwouldencouragepeopletogotolunchontime.Afterlunch,whenpeopleoftenbegintoloseconcentration,thesmellofmint(薄荷)wouldincreasetheiralertness.Whichisthemostappropriatetitleforthepassage? A.Howtoavoidbeingaffectedbysmells
B.Usingsmellstoinfluencepeople
C.Thepowerofoursenseofsmell
D.Newsmellsinsupermarkets
参考答案:
答案解析: