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回答题：A
GREA I SALES CAMPAIGNS
This book examines the most successful sales campaigns of recent yeam．It provides examples of how major consumer brands，like Coca-cola，Nike，3M
and Toyota，have been promoted in magazines and newspapers．It includes information about the creative and planning process behind the promotion of
these popular products．
B
THE AUTOMOTlVE INDUSTRY TODAY
Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers．This book is a series
of interviews with leading players in the industry：pumhasing managem discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry．
C
THE EXECUTIVE’S HANDBOOK
This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 1 990S．It is especially good in cost structures，changing consumer trends and cross-border expansion．These are key elements that affect international business deals，making the book essential reading for anyone involved in international trading．
D
LEAD YOUR COMPANY TO SUCCESS
This is a collection of in-depth interviews with some of the world’S top business executives in the car，soft drinks and clothing industries．A fascinating work，it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves．
The book tells you about recent developments in consumer buying patterns．
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