题目内容:
SuccessStoriesOneofthemostsuccessfulfashioncompaniesintheworldisBenetton.TheBenettonfamilyopenedtheirfirstshopinItalyin1968._________(46)Benettonfollowedfourmarketingprinciplesinordertoachievetheirsuccess.
ThefirstprincipleinConsumerConcept.Tobuildasuccessfulbusiness,youhavetodevelopproductsaroundthingspeoplevalue,especiallyquality.___________(47)Hecreatedclothestomatchpeople’swants:thestyleiscasual;thecolorsandpatternsarebold;andthequalityisexcellent.
TheSystemLinkinanotherfeatureofgoodmarketing.ForBenetton,thismeanswaitingtogetinformationaboutwhatcustomerslikeandwhattheydislikebeforemakingtheclothes._________(48).
TheInformationLinkmeansmakingsurethecompanyrespondsquicklytopeople’sdemands._____________(49)ThisinformationisthensenttothemainofficeinItaly.Benettoncanusethisinformationtoidentifypopularproductsandtocontinuemakingthem;itcanalsoidentifylesspopularproductsandstopmakingthem.
AfinalimportantmarketingprincipleistheRetailLink.ThereareBenettonstoresincountriesaroundtheworld.Allthestoreshavethesameclothing,thesamewindowdisplay,andthesameapproachtosales.______________(50)
ThethingspeoplelikeaboutBenettonstoresarethatthequalityisalwayshighandthepricesaregenerallylow.Andthatspellssuccess.
A.ThefounderofBenettonbeganbyaskingpeoplewhattheywanted.
B.Thereusedtobeagoodreasonforthis.
C.WhensomethingissoldataBenettonstore,thestorereco
参考答案:
答案解析: