单选题:SuccessStories  Oneofthemostsuccessfulfashioncompaniesinthew

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SuccessStories
  OneofthemostsuccessfulfashioncompaniesintheworldisBenetton.TheBenettonfamilyopenedtheirfirstshopinItalyin1968._________(46)Benettonfollowedfourmarketingprinciplesinordertoachievetheirsuccess.
  ThefirstprincipleinConsumerConcept.Tobuildasuccessfulbusiness,youhavetodevelopproductsaroundthingspeoplevalue,especiallyquality.___________(47)Hecreatedclothestomatchpeople’swants:thestyleiscasual;thecolorsandpatternsarebold;andthequalityisexcellent.
  TheSystemLinkinanotherfeatureofgoodmarketing.ForBenetton,thismeanswaitingtogetinformationaboutwhatcustomerslikeandwhattheydislikebeforemakingtheclothes._________(48).
  TheInformationLinkmeansmakingsurethecompanyrespondsquicklytopeople’sdemands._____________(49)ThisinformationisthensenttothemainofficeinItaly.Benettoncanusethisinformationtoidentifypopularproductsandtocontinuemakingthem;itcanalsoidentifylesspopularproductsandstopmakingthem.
  AfinalimportantmarketingprincipleistheRetailLink.ThereareBenettonstoresincountriesaroundtheworld.Allthestoreshavethesameclothing,thesamewindowdisplay,andthesameapproachtosales.______________(50)
  ThethingspeoplelikeaboutBenettonstoresarethatthequalityisalwayshighandthepricesaregenerallylow.Andthatspellssuccess.
A.ThefounderofBenettonbeganbyaskingpeoplewhattheywanted.
B.Thereusedtobeagoodreasonforthis.
C.WhensomethingissoldataBenettonstore,thestorereco
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