题目内容:
Sportsaccountsforagrowingamountofincomemadeonthesalesofcommercialtimebytelevisioncompanies.Manytelevisioncompanieshaveusedsportstoattractviewsfromparticularsectionsofthegeneralpublic,andthentheyhavesoldaudiencestoadvertisers.AnattractionofsportsprogramsforthemajorU.S.mediacompanyisthateventsareoftenheldonSaturdayandSundayafternoons—theslowesttimeperiodsoftheweekforgeneraltelevisionviewing.Sporteventsarethemostpopularweekendprograms,especiallyamongmaleviewerswhomaynotwatchmuchtelevisionatothertimesduringtheweek.Thismeansthetelevisionnetworksareabletoselladvertisingtimeatrelativelyhighpricesduringwhatnormallywouldbedeadtimeforprogramming.
Mediacorporationsalsousesportstoattractcommercialsponsorsthatmighttaketheiradvertisingdollarselsewhereiftelevisionstationsdidnotreportcertainsports.Thepeopleintheadvertisingdepartmentsofmajorcorporationsrealizethatsportsattractmaleviewers.Theyalsorealizethatmostbusinesstravelersaremenandthatmanymenmakefamilydecisionsonthepurchasesofcomputers,carsandlifeinsurance.
Golfandtennisarespecialcasesfortelevisionprogramming.Thesesportsattractfewviewers,andtheratings(收视率)areunusuallylow.However,theaudienceforthesesportsisattractivetocertainadvertisers.ItismadeupofpeoplefromthehighestincomegroupsintheUnitedStates,includingmanylawyersandbusinessmanagers.Thisiswhytelevisionreportingofgolfandtennisissponsoredbycompaniessellinghigh-pricedcars,businessandpersonalcomputers,andholidaytrips.Thisisalsowhythenetworkscontinuetocarrytheseprogramsregardlessoflowratings.Advertisersarewillingtopayhighfeestoreachhigh-incomeconsumersandthosemanagerswhomakedecisionstobuythousandsof“companycars”andcomputers.Withsuchviewers,theseprogramsdon’tneedhighratingstostayontheair.
根据以上内容,回答题。Televisionsportsprogramsonweekendafternoons___________. A.resultinmoresportevents
B.getmoreviewerstoplaysports
C.makemorepeopleinterestedintelevision
D.bringmoremoneytothetelevisionnetwork
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