单选题:阅读材料,回答题。The Making of a Success Story IKEA is the world's l

  • 题目分类:综合类
  • 题目类型:单选题
  • 查看权限:VIP
题目内容:
阅读材料,回答题。
The Making of a Success Story IKEA is the world's largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business-IKEA.
Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad's wares included anything that he could sell for profits at discounted prices2, including watches, pens and stockings.
IKEA first began to sell furniture throug, h a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad's home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive, By 1955, IKEA was designing all its own furniture.
In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired.The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world's richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
Kamprad established IKEA with__________. A.his personal savings
B.his father's reward for his school performance
C.large profits from selling things
D.His school's support

参考答案:
答案解析:

关于教育投资的说法,错误的是( )。

关于教育投资的说法,错误的是( )。A.教育投资有助于提高劳动生产率 B.教育投资会带来国民收入和社会财富的增长 C.教育投资的全部收益应当归投资者个人所有 D

查看答案

采用跟随者战略的企业适宜采用的绩效考核方法是( )。

采用跟随者战略的企业适宜采用的绩效考核方法是( )。A.关键事件法 B.以行为为导向的考核方法 C.标杆超越法 D.行为锚定法

查看答案

罗伯特豪斯的路径-目标理论认为,主动征求并采纳下属的意见,属于什么类型的领导行为:( )。

罗伯特豪斯的路径-目标理论认为,主动征求并采纳下属的意见,属于什么类型的领导行为:( )。A.指导式 B.支持型 C.参与式 D.成就取向式

查看答案

关于传统型寿险的说法,正确的有(  )。

关于传统型寿险的说法,正确的有(  )。A.定期寿险全部是储蓄性产品,有现金价值 B.在保额相同的情况下终身寿险的保费一般高于定期寿险 C.两全保险一般属于储蓄

查看答案

下列险种中,属于船舶工程保险的有(  )。

下列险种中,属于船舶工程保险的有(  )。A.船舶战争保险 B.船舶建造保险 C.拆船保险 D.船舶保险一切险 E.船舶保险全损险

查看答案