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Consumersarebeingconfusedandmisledbythehodge-podgeofenvironmentalclaimsmadebyhouseholdproducts,accordingtoa"greenlabeling"studypublishedbyConsumersInternationalFriday.
Amongthereport'smoreoutrageousfindings--aGermanfertilizerdescribeditselfas"earthwormfriendly"abrandoffloursaiditwas"non-polluting"andaBritishtoiletpaperclaimedtobe"environmentallyfriendlier".
ThestudywaswrittenandresearchedbyBritain'sNationalConsumerCouncil(NCC)forlobbygroupConsumerInternational.ItwasfundedbytheGermanandDutchgovernmentsandtheEuropeanCommission.
"Whilemanygoodandusefulclaimsarebeingmade,itisclearthereisalongwaytogoinensuringshoppersareadequatelyinformedabouttheenvironmentalimpactofproductstheybuy."saidConsumersInternationaldirectorAnnaFielder.
ThelO-countrystudysurveyedproductpackaginginBritain,WesternEurope,ScandinaviaandtheUnitedStates.ItfoundthatproductssoldinGermanyandtheUnitedKingdommadethemostenvironmentalclaimsonaverage.
Thereportfocusedonclaimsmadebyspecificproducts,suchasdetergentinsectspraysandbysomegardenproducts.Itdidnottesttheclaims,butcomparedthemtolabelingguidelinessetbytheInternationalStandardsOrganization(ISO)inSeptember,1999.
Researchersdocumentedclaimsofenvironmentalfriendlinessmadebyabout2,000productsandfoundmanytoovagueortoomisleadingtomeetISOstandards.
"Manyproductshadspecially-designedlabelstomakethemseemenvironmentallyfriendly,butinfactmanyofthesesymbolsmeannothing."saidreportresearcherPhilipPage.
"Laundrydetergentsmadethemostnumberofclaimswith158.Householdcleanersweresecondwith145separateclaims,whilepaintswerethirdonourlistwith73.Thehighnumbersshowhowveryconfusingitmustbeforconsumerstosortthetruefromthemisleading."hesaid.
TheISOlabelingstandardsbanvagueormisleadingclaimsonproductpackaging,becausetermssuchas"environmentallyfriendly"and"non-polluting"cannotbeverified."WhatwearenowpushingforistohavemultinationalcorporationsmeetthestandardssetbytheISO."saidPage.
Accordingtothepassage,theNCCfounditoutrageousthat_________. A.alltheproductssurveyedclaimtomeetISOstandards
B.theclaimsmadebyproductsareoftenunclearordeceiving
C.consumerswouldbelievemanyofthemanufactures'claim
D.fewproductsactuallyprovetobeenvironmentfriendly
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