题目内容:
根据材料,回答问题。Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, andstockholdes (股东), by the financial community, by the communities in which it operates,and by the federal and(51)__________ governments. Public image is controllable to a(52)__________extent, just as the product, price, place, and promotional efforts are.
A firm's public image (53)__________ a vital role in the attractiveness of the firm and itsproducts to employees, customers, (54)__________to such outsiders as stockholders, suppliers,creditors (债权人), government officials, as well as(55)__________special groups. With somethings, it is impossible to satisfy all the diverse publics : for example, high quality products andservice standards should bring almost complete approval,(56)__________ low quality products andservice would receive wide (57)__________
A firm's public image,(58)__________ it is good, should be treasured and protected. It is a(59)__________ asset that usually is built up over a long and satisfying relationship of a firmwith itspublics. If a firm has(60)__________ a quality image, this is not easily countered or imitated bycompetitors.(61)__________ an image may enable a finn to charge higher prices, to woo (追求)the best distributors and dealers, to attract the best employees, to(62)__________ the most favorablecreditor relationships and lowest borrowing costs. It should also allow the firm's stock tocommand a higher price-earnings ratio than other firms in the same industry(63)__________such agood reputation and public image.
A number of factors affect the public image of a corporation, (64)__________ physicalfacilities, contacts of outsiders with company employees, product quality and dependability,prices(65)__________, customer service, the kind of advertising and the media and programsused, and the use of public relations and publicity.
请在第__(51)__处填上正确答案。 A.foreign
B.local
C.world
D.huge
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