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根据下列材料,请回答题:Text 2
Force of habit is a powerful thin9.How else can I explain why I spend$200 per month for a package of the Internet,TV,and telephone--most of which I don’t really need?My wife and I make most calls on our cell phones.We don’t watch much TV and nearly everything we want we could get online.So why not just pay for the Internet and forget the rest.
My answers are totally unreasonable:I’m 49 years old;this is how l’ve always done things;change is hard.Most of the U.S.population is in this same situation.Nielsen recently reported that although online video(视频)viewing has risen 35 percent in the past year,99 percent of TV vie-wing is still done on a traditional TV.But that is not the case for younger people,like my friend Dan Frohimer.a 27.year-old writer for a Website.Frommer pulled the plug(插座)on cable(有线的)TV in May 2008 and instead gets shows from the Intemet by a Macintosh computer connected to his LCD television.He cannot get everthing he’d like to see,but he has saved$1.500 0n cable-TV bills·The next generation--today’s young people--will likely never sign up for cable TV at all.
This is terrible news for cable companies.For decades they have had a wonderful business model,running the tollbooth(收费站)that stood between you and the shows.Now the Internet provides a way to get around the tollbooth,and cable companies are faced with a problem:do thev welcome the Internet and try to make money online,or do they fight the Intemet and try to delav the damage?The answer is to do both:delaying the fiend with one hand while racing to develop workable Internet business models with the other.
Problem is,even if the tollbooth stays up,it probably won’t make as much monev.The rule is that when the Intemet hits an industry,wherever you used to make dollars.you now make cents.For cable companies,the good old days may soon be over.
Why do most people still watch traditional TV? A.They have signed up for it.
B.They have no other choices.
C.They are in the habit of doing s0.
D.They fail to see what thev reallv like.
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