题目内容：
A Publicity may be in the form of news releases that have favorable overtones for the company initiated by the public relations department.
B Furthermore, not all publicity is initiated by the firm，some can result form an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
C Publicity then is part of public relations when it is initiated by the firm, usually in the form of press releases or press conferences.
D Many factors impact on the public image.
E It surely causes heavy losses to the company.
F Poor communication and no coordination may be the consequences.
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