题目内容:
Questions are based on the following passage.Kodak's decision tofile for bankruptcy (破产)protectionis a sad, though not unexpected, turning point for a leading Americancorporation that pioneered consumer photography and dominated the film marketfor decades, but ultimately failed to adapt to the digital revolution.
Although manyattribute Kodak's downfall to "complacency (自满)," that explanation doesn't acknowledge thelengths to which the company went to reinvent itself. Decades ago, Kodakanticipated that digital photography would overtake film - and in fact, Kodakinvented the first digital camera in 1975 --- but in a fateful decision, thecompany chose to shelf its new discovery to focus on its traditional filmbusiness.
It wasn't that Kodakwas blind to the future, said Rebecca Henderson, a professor at HarvardBusiness School, but rather that it failed to execute on a strategy to confrontit. By the time the company realized its mistake, it was too late.
Kodak is an exampleof a firm that was very much aware that they had to adapt, and spent a lot ofmoney trying to do so, but ultimately failed. Large companies have a difficulttime switching into new markets because there is a temptation to put existingassets into the new businesses.
Although Kodakanticipated the inevitable rise of digital photography, its corporate (企业的) culture was too rooted in thesuccesses of the past for it to make the clean break necessary to fully embracethe future. They were a company stuck in time. Their history was so importantto them. Now their history has become a liability.
Kodak's downfallover the last several decades was dramatic. In 1976, the company commanded 90%of the market for photographic film and 85% of the market for cameras. But the1980s brought new competition from Japanese film company Fuji Photo, whichundermined Kodak by offering lower prices for film and photo supplies. Kodak'sdecision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, whichexploited its sponsorship to win a permanent foothold in the marketplace.
What do we learn about Kodak? A.It went bankrupt all of a sudden.
B.It is approaching its downfall.
C.It initiated the digital revolution in the film industry.
D.It is playing a dominant role in the film market.
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