题目内容:
阅读以下内容,回答题。MEMORANDUM
TO: Marketing staff
FROM: Jonathan Blair
DATE: August 22
RE: New Advertising Campaign
We are very excited about our new line of infant clothes this year. The following will give youa general outline of the marketing strategies we have planned to help promote our new clothes. Asyou all know, this is our first attempt in this market, and we are anticipating great results. And toadd to this, we have put together our biggest and most expensive ad campaign in several of thecountry' s largest media.
TELEVISl0N SPOTS | A thirty-second commercial on 3 0f the largest networks during primetime hours(7-9 p.m.)for three months.A total of 4 showings on each station daily.Als0 5 showings between 9-1 1 p.m.on Saturdays and 6 showings on Sundays. |
NEWSPAPER ADD INS | Will feature a three-page advertisement complete with color—ful illustrations and discount coupons.Will be inserted intothe middle of all major newspapers in the city on weekend editions for two months. |
SUBWAY AND BUS ADS | Advertising posters on major routes around the city.A total of 5000 posters will be posted for l month. |
What is the main purpose for the memorandum? A.To recruit talented people to work on an advertising project
B.To announce the company's future plans
C.To inform the staff members about a television documentary
D.To find a model spokesperson for the posters
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